I lead design teams that ship measurable outcomes - and I build with AI.
Twenty years across design, front-end, and leadership - including founding, scaling, and selling my own e-commerce business. I run the full user-centered design process and pair it with hands-on analytics, experimentation, and AI-driven automation. Design that can't prove its impact is decoration.
15–79%
checkout funnel conversion improvement, cart/checkout redesign I led at West Marine
$7.8M
revenue in the first six months of the Apple Pay implementation I led - 23% of mobile transactions
3×
exit multiple on the retail/e-commerce business I founded, scaled, and sold
20+ yrs
design, front-end development, and team leadership across retail e-commerce
Recent, real, and measured.
Cart & Checkout Redesign
End-to-end redesign of the purchase funnel for a 240-store multi-channel retailer. Research to launch, validated in analytics.
Apple Pay Implementation
Express checkout for a mobile-heavy audience - $7.8M in the first six months and 23% of mobile transactions.
The AI-Native Design Org
Figma-to-production pipelines, automated ticketing, and LLM-driven analytics reporting - how I wire AI into a design org.
This site is part of the portfolio.
It was designed, coded, and deployed by an AI agent I run - working from my design direction, my archive, and my analytics. That's the same way I work inside a design org: the craft stays human, the toil gets automated, and the team ships faster. A leader who only talks about AI adoption is behind; I operate it daily.
Dad first. Then espresso, keyboards, and anything with wheels.
Father to Gavin and Reese. Published photographer, retired knee-dragger, wakeboarder, 3D-printing nerd, and a man who takes coffee extraction entirely too seriously.
